CloudNine Marketing, Inc., Unveils Its New Holistic Online Resource Directory

(Scottsdale, AZ.) CloudNine Marketing, Inc., a boutique PR firm founded in 1997, has built a strong following and client base promoting holistic healing events, including well known physicians, practitioners and authors. They are announcing the launch of

It is designed to become the primary online source to serve the needs of individuals who seek holistically oriented resources and desire current and valid information on holistic health, spirituality and green living. This online directory will provide timely, applicable, and current information on various healing modalities that encompass the totality of body, mind, and spirit.

Over half of the population of the US is 50 years young, and the “baby-boomers” of the 1950s are just beginning to move into this age bracket. The difference is that these individuals are more active, educated, and generally more affluent than preceding generations. Another important distinction is their desire to return to a more natural form of healing, which encompasses many terms: holistic, integrative complementary, and alternative medicine. The term “alternative” may be considered a misnomer, as these forms of medicine have been practiced for thousands of years and represent the pinnacle of wisdom from Eastern and Western cultures. Conversely, “modern” or “traditional” or “allopathic” medicine actually began with the development of sulfa antibiotics in the 1930’s.

Dr. David Eisenberg, the former director of the Center for Alternative Medicine Research at the prestigious Harvard Medical School, sent repercussions throughout the medical world in 1993 with the publication of his seminal article on the use of Complementary and Alternative Medicine. The article was published in the New England Journal of Medicine, one of the most respected medical journals in the world. He reported that over 60 million Americans used some type of Complementary or Alternative therapy, spending over 13 billion dollars. Astoundingly, the number of visits to providers of Alternative and Complementary Medicine, now referred to as Integrative Medicine, (425 million) exceeded the number of visits to all primary care physicians in the United States (388 million).

A study of the quality of Dr. Eisenberg’s report has not yet been repeated for more current information. However, if the percentage of the gross national product that is consumed by medical expenditures is used to extrapolate the expenditures for Integrative Medicine, the amount spent in 2007 could range from 75 billion dollars to over 100 billion dollars. As staggering as this amount seems, it would most likely be an underestimate as personal spending on over-the-counter vitamins and supplements, massage, Reiki, and other Integrative Medicine disciplines appears to have continually increased and would not be included in these figures. Another astonishing finding from Dr. Eisenberg’s work was that almost 33% of spending was paid out-of-pocket.

In the US, according to the newly created National Center for Complementary and Alternative Medicine, 36% of adults are using some form of Integrative Medicine; increasing to 62% when neutraceuticals, vitamins, and supplements are considered.

National leaders in Anti-Aging Medicine, a newly created and respected medical specialty that has a certification board and a National Academy for certified medical physicians, maintains that individuals 50 years of age can become the equivalent of 40, 30, and even younger if they choose to gain knowledge about how to change their health, diet, and lifestyle – truly learning to live life to its fullest. “We expect our holistic directory and E ZINE to become a crucial and principal source for individuals to find healers from all branches of medicine who are using Integrative approaches in their practices. This holistic movement is growing exponentially despite the lack of traditional medical coverage that provides access to allopathic practitioners and pharmaceutical drugs. Integrative Medicine is thriving as people realize that medical insurance is more oriented to crisis, rather than prevention” says Trina Becksted Marsh, founder of CloudNine Marketing, Inc.

CloudNine will partner with 30-50 plus media entities, and like-minded online resources, garnering millions of viewers to cross promote and build their base of highly qualified practitioners. “We will be offering a free listing to those who want to be found in our directory and then various affordable membership levels which will allow members an online presence at our site that is user friendly, has easy to update files, events and offerings at no additional charge throughout the course of several months. By the end of the year 2008 we would like to have 1,200+ listings” says Marsh.

Starting today physicians, healers, practitioners, holistic and spiritual media, and companies offering products and services within this green centric genre, are encouraged to register for a free listing at For a cost of $49 these organizations will have the ability to link back to their sites and provide one of their event listings at the directory’s online calendar. For more information visit CloudNine’s Holistic Healing Site echoes the words of the physician Oliver Wendell Holmes written before the turn of the century:

“Of all the ills that suffering man endures,
The largest fraction liberal Nature cures.”